Case Study: Florida Paints boosts local and AI search visibility with Brandcoders

Florida Paints boosts visibility across 28 store locations with Brandcoders

Florida Paints, a family-owned paint company, faced a challenge in improving its local online visibility despite having a professionally designed website and optimized Google Business Profiles. Their store listings linked to a generic homepage, limiting local search rankings. Partnering with Brandcoders, they needed a scalable SEO and generative engine optimization (GEO) strategy to compete with regional competitors and rank for location-based keywords across both traditional and AI-powered search platforms.

Brandcoders executed a multi-phased solution, rebuilding the site architecture and creating 28 unique, location-specific landing pages linked to each store's Google Maps listing. They implemented structured data and a content strategy tailored for AI search platforms. As a result, Florida Paints significantly improved its organic performance across all locations, achieving consistent visibility in traditional search engines and prominent placement within AI-generated answer boxes on platforms like Google SGE and Bing Copilot.

Florida Paints