Case Study: Ben Hogan Golf achieves $267K in referral sales and stronger ambassador engagement with BrandChamp

We Helped Ben Hogan Golf With Their Brand Ambassador Needs

Ben Hogan’s, the relaunched direct-to-consumer golf equipment brand, needed a simple, reliable ambassador program to build grassroots social media marketing without the cost of tour-level endorsements. After a frustrating experience with their first provider—which couldn’t import their 90,000+ email list and was confusing and time-consuming—Ben Hogan’s switched to BrandChamp’s ambassador platform in February 2021 to get an easy-to-use solution and better support.

BrandChamp implemented a straightforward ambassador program and responsive customer service that helped Ben Hogan’s recruit quality, relatable ambassadors and streamline campaign management. Using BrandChamp, the brand has generated $267,000 in referral sales, grown to about 12 top-tier ambassadors, launched roughly 2,000 activities (top ambassador 660 activities), increased ambassador engagement and posting frequency, and reports the program is effectively paying for itself while enabling measured, organic growth.

Ben Hogan’s

Hallie Vasseur

Creative Director