Case Study: Skirt Sports converts 1,200 ambassadors, gains thousands of new customers and 70,000 Instagram photos with BrandChamp

How Skirt Sports Converted Customers Into Brand Ambassadors and a Thriving Community

Skirt Sports, an inclusive women’s activewear brand, needed to scale and professionalize a rapidly growing Brand Ambassador program that had outgrown spreadsheets and multiple disparate systems. Managing applications, contracts, surveys, communications, rewards and referral tracking across different tools made it difficult to engage ambassadors consistently and measure impact. In February 2018 Skirt Sports adopted BrandChamp’s Brand Ambassador platform to centralize program management.

BrandChamp consolidated applications, ambassador profiles, direct communications, rewards, social integrations, referral/discount tracking and reporting, enabling segmented tiers, custom Activities and e‑commerce integration. As a result Skirt Sports grew to 1,200+ ambassadors, generated 70,000+ #skirtsports Instagram photos (and 25,000 ambassador social posts), increased social reach (38,000 Facebook followers and 9,500 #womenwhomove photos), drove thousands of new customers and reported a dramatic year‑over‑year revenue increase—all tracked through BrandChamp.

Skirt Sports

Noelle Wilson

Community Outreach Manager