Case Study: Herbaland boosts brand awareness and customer growth with BrandChamp

Herbaland's Ambassador Program Attracts New Customers And Boosts Brand Awarenss

Herbaland, a British Columbia–based vegan gummy vitamin maker and Canada’s largest nutritional gummy manufacturer, was growing fast and outgrowing its ad-hoc ambassador recruitment via Instagram. Managing ambassadors, influencers, social channels and charity initiatives became time-consuming and manual, so Herbaland turned to BrandChamp in 2019 to provide a dedicated ambassador management platform.

BrandChamp delivered tagging, targeted email campaigns, in-depth analytics, referral-code tracking, rewards and tiered commissions, and even helped expand Herbaland’s Facebook community. As a result, Herbaland reports a significant increase in brand awareness and new customers—measured through discount code and referral usage, weekly referral and engagement metrics, and targeted campaign conversions (e.g., the Calm Naturally launch)—all managed affordably and efficiently on the BrandChamp platform.

Herbaland

Siona Baldwin

Marketing Assistant