Case Study: Passion Planner achieves a structured, highly engaged ambassador program with BrandChamp

Deeper Relationship, Engagement, Rewards, And Fun Activities

Passion Planner, founded in 2013, creates paper and digital planners and supports nonprofits worldwide. As the business grew, their loosely structured ambassador program lacked accountability and meaningful engagement, so Passion Planner brought in BrandChamp to design a more thoughtful, interactive ambassador experience.

Using the BrandChamp platform, Passion Planner built a structured program with customizable activities, monthly themed challenges, Slack-based weekly engagement and streamlined onboarding. The new program now supports 900+ ambassadors who provide product feedback, surface customer issues, boost event attendance and drive early buzz for product launches — giving Passion Planner “900 extra pairs of eyes” and measurable increases in community engagement thanks to BrandChamp.

Passion Planner

Geminelle Rollins Malone

Community Relations Lead