Case Study: Global Hotel Alliance achieves rapid landing-page creation and marketing agility with Brandcast

The world’s biggest organization for independent hotel brands changes the game in lead generation

Global Hotel Alliance, the world’s largest collection of upscale and luxury hotel brands and operator of the DISCOVERY loyalty programme (16M members, $1.7B in room revenue for 35+ brands), was reliant on an external web agency to hard-code landing pages and microsites. That slow, costly workflow prevented its globally distributed marketing team from quickly onboarding new brands and launching campaigns, so they turned to Brandcast’s cloud-based web platform to bring landing-page and microsite production in-house.

Using Brandcast’s template and content-block libraries, the team moved from multi-week or multi-month turnarounds to building new landing pages within five days, cutting agency costs, improving brand control and user experience, and increasing campaign velocity and effectiveness. Brandcast enabled Global Hotel Alliance to shift from reactive maintenance to proactive personalization efforts that boost conversion rates and revenue while accelerating the addition of new member brands.

Global Hotel Alliance

Matt Lloyd

Director of Marketing Communications