Case Study: zPaper achieves 900% traffic growth and faster content publishing with Brandcast

How an innovative tech company joined the digital-first world

zPaper, an end-to-end document system for healthcare that grew from an automated fax app, faced an outdated website that couldn’t educate buyers or scale content. Seeking stronger branding, engaging storytelling, and better analytics, zPaper chose Brandcast’s website and content platform to take control of their online presence and publish unlimited content without heavy developer dependence.

With Brandcast, zPaper launched a new corporate site rapidly, moved to manage 50% of corporate site work and all remaining content in-house, and built digital sales proposals and partner microsites to accelerate sales cycles. The results were dramatic: site traffic increased 900%, visitors now spend seven to ten minutes on the site, and the small marketing team is closing more enterprise deals faster while using Brandcast’s metrics to inform strategy.

zPaper

Corey Washington

Senior Manager of Digital Programs