Case Study: Reed’s, Inc. achieves bespoke websites, faster launches, and increased online sales with Brandcast

How an innovative consumer packaged goods (CPG) company utilized web experiences as unique as their handcrafted beverages to improve their sales and marketing programs

Reed’s, Inc., maker of Reed’s Ginger Beer and Virgil’s Natural Sodas, needed bespoke websites that reflected the handcrafted spirit of their brands while giving a small marketing team — with no in-house developers — the ability to update content without relying on agencies. They selected Brandcast’s code-free website platform and Content Editor to enable collaborative, agency-driven design work that the internal team could maintain themselves.

Using Brandcast, the contracted agency built unique, interactive sites, embedding social widgets and a store locator and connecting directly to Shopify and Amazon; Reed’s in-house team now edits text and images in the Brandcast Content Editor, reuses templates to launch new landing pages, and launches promotions faster. As a result, Brandcast helped Reed’s, Inc. improve online sales integration, increase speed to market for campaigns, strengthen brand equity, and reduce dependence on outside agencies—saving time and money.

Reed’s, Inc.

Lindsay Martin

Vice President of Marketing