Case Study: Leading Health & Wellness Retailing Company achieves 10,000+ automated branded distributor websites with Brandcast

How a leading health and wellness retail company created a customized personal website system for a worldwide network of 2 million members

Leading Health & Wellness Retailing Company, a global health and wellness retailer serving a worldwide network of 2 million members and more than 10,000 independent distributors, needed a way to provide customizable digital marketing sites while preserving brand consistency and integrating with their CRM and eCommerce platforms. Their in‑house Personal Website Solution limited design freedom and required developer maintenance, so they engaged Brandcast to deliver a scalable, low‑code website system.

Brandcast used the Brandcast API to automate templated distributor sites that lock branded elements while allowing approved customizations, and integrated each site with Salesforce and SAP Hybris for attribution and checkout flow. The solution automatically generated over 10,000 websites, achieved 3× production speed, and now supports over 8,500 distributors with one designer and seven support specialists, improving brand consistency and enabling seamless, attributed buyer journeys.