Case Study: Rothco reduces buyer response time by 78% with Brandboom

Rothco cuts buyer response time by 78% with Brandboom

Rothco, a major supplier of military gear and tactical apparel, faced the challenge of presenting its enormous catalog of over 4,000 styles to diverse retailers without overwhelming buyers. Their lengthy 300-page printed catalog was inefficient for sharing with both small boutiques and large big-box retailers. The vendor, Brandboom, provided a solution using its digital presentation platform.

Brandboom's solution enabled Rothco's sales team to build custom, filtered digital presentations and share them via simple links. This eliminated issues with large email attachments and allowed buyers to view assortments on their own time. The results were significant, including a 78% reduction in buyer response time from days to just hours and a streamlined ordering process that strengthened relationships across all retail partner types.

Rothco