Case Study: Georgie Paws achieves 95% fewer post-show cancellations with Brandboom

Georgie Paws cuts post-show cancellations by 95% with Brandboom

Georgie Paws, a maker of handmade buffalo leather dog collars and chew toys, faced significant challenges scaling their wholesale operations. Their manual processes, including creating catalogs in PowerPoint and tracking orders in spreadsheets, led to administrative chaos and a high rate of post-trade show order cancellations. They turned to the vendor Brandboom for a solution to streamline their B2B sales.

By implementing Brandboom's platform with its Shopify integration, Georgie Paws was able to generate professional linesheets instantly and finalize orders with digital signatures on the spot at events. This solution delivered dramatic results, including a 95% reduction in post-show cancellations. Brandboom enabled the company to scale globally with multi-currency support and reclaim time to focus on product innovation.