Case Study: Typology saves time and boosts positive sentiment with BrandBastion

Typology boosts brand responses by 25% with BrandBastion

Typology, a direct-to-consumer skincare brand, faced the challenge of manually managing over 6,500 multilingual social media conversations each month across Facebook, Instagram, and TikTok. Their goal was to prioritize customer engagement and satisfaction but they needed a tool to consolidate all interactions, streamline moderation, overcome language barriers, and uncover valuable insights. To address this, they turned to BrandBastion for its social media management solutions.

By implementing BrandBastion's AI-powered Smart Social Inbox and Automated Moderation, Typology saved 149 hours per month on manual tasks. The vendor's solution enabled them to issue 25% more brand responses and achieve a 64% increase in positive conversations within six months. This allowed Typology to foster a more positive community and reclaim valuable time to focus on customer experience and social strategy.

Typology