Case Study: Mindvalley boosts ad performance with BrandBastion comment management

Mindvalley boosts ROAS 48% with BrandBastion

Mindvalley, an online personal growth and education platform, sought to explore the impact of managing user engagement on its social media advertising performance. They partnered with the vendor BrandBastion to conduct a controlled test using its fully managed comment management service.

BrandBastion implemented its solution on one of two identical campaigns, actively moderating comments by hiding harmful content and responding to customer inquiries. The results showed that the campaign managed by BrandBastion significantly outperformed the control group, achieving a 48% higher ROAS, a 47% increase in purchases, and a 54% improvement in conversion rate.

Mindvalley