Case Study: Binance protects its community and boosts conversation quality with BrandBastion Brand Protection

Binance boosts conversation rate by 104% with BrandBastion

Binance, a global cryptocurrency exchange platform, faced significant challenges in moderating its vast social media presence to protect its community from spam, scams, and harmful content. With millions of users commenting in dozens of languages, they needed a scalable solution to proactively ensure brand safety and user trust, leading them to partner with BrandBastion and implement its Brand Protection service.

BrandBastion provided a fully managed solution, monitoring and moderating comments in 109 languages 24/7. This resulted in a 104% increase in conversation rate, the hiding of over 118,000 spam comments monthly, and a savings of 3,807 hours of employee moderation time. By implementing BrandBastion's service, Binance successfully defended its community from bad actors and enhanced customer trust.

Binance