Case Study: Benefit Cosmetics achieves 44K+ community responses and saves 11K+ hours with BrandBastion

Benefit Cosmetics delivers 44K+ community responses with BrandBastion

Benefit Cosmetics, a global beauty brand, faced the challenge of scaling its personal community engagement across multiple social platforms and markets without sacrificing its authentic voice or the safety of its online spaces. To address this, the brand partnered with vendor BrandBastion to manage its always-on social engagement.

BrandBastion implemented a solution to handle inbound and outbound engagement using the brand's signature voice. The results were significant, including over 44,000 community responses, 525,000+ likes on outbound comments, and an 89.9% net sentiment score. Most notably, the partnership saved Benefit Cosmetics over 11,000 hours, allowing the social team to refocus on strategic work.

Benefit Cosmetics