Case Study: a global e-commerce company achieves a 49% increase in average purchase value with BrandBastion

a global eCommerce player boosts average purchase value by 49% with BrandBastion

The customer, a global e-commerce player spending $6M annually on social advertising, faced the challenge of negative comments and customer complaints impacting their ad performance and brand perception on Facebook and Instagram. To address this, they worked with BrandBastion to prove that active engagement could improve their results.

BrandBastion implemented an A/B test using their Brand Protection and Community Engagement solutions. One campaign was left without responses while the other featured 24/7 managed engagement. The campaign with BrandBastion's solutions saw a 24% increase in conversions, a 47% rise in purchases, and a 109% improvement in ROAS. Most notably, the average purchase value increased by 49%, driving a significant boost in revenue.