Case Study: Hunkemöller streamlines ambassador marketing and boosts engagement with Brandbassador

Unlimited Possibilities of Brandbassador

Hunkemöller partnered with Brandbassador to improve its ambassador marketing efforts, including product seeding and user-generated content campaigns. The customer wanted a more efficient way to manage and expand these activities while handling ambassador selection and engagement in-house.

Brandbassador streamlined Hunkemöller’s ambassador programme, giving the team the tools to evaluate ambassadors and run campaigns without relying as heavily on outside agencies. As a result, Hunkemöller worked with over 500 ambassadors, generated 8,000 mission submissions, and achieved more than 260K post engagements in its first three months on Brandbassador.

Hunkemoller

Annabel Hoogendoorn

Content Marketeer