Case Study: Ideal of Sweden grows its ambassador community with Brandbassador

How IDEAL OF SWEDEN Finds and Recruits Micro-Influencers That Convert

IDEAL OF SWEDEN, the Swedish fashion and lifestyle brand, wanted a faster and more accurate way to find and recruit ambassadors who matched its ideal audience. After struggling with slow, manual influencer discovery and unreliable data on other platforms, the company turned to Brandbassador’s Creator Search tool.

With Brandbassador, IDEAL OF SWEDEN used advanced filters, lookalike search, and keyword matching to identify highly relevant creators and streamline outreach. The brand tested different invitation types and found that offering a free product drove the best response, delivering nearly a 50% sign-up rate in the first five weeks. In just five weeks, Brandbassador helped IDEAL OF SWEDEN approve and welcome 117 high-quality content creators into its ambassador program.

Ideal of Sweden

Jenny Hamrén

Influencer Marketing Specialist