Case Study: Ideal of Sweden grows global ambassador engagement with Brandbassador

Grow Your Brand Through Customer Loyalty and Long-Term Relationships

IDEAL OF SWEDEN partnered with **Brandbassador** to scale its ambassador marketing as it expanded into new global markets. The company needed a way to manage a large, international ambassador community, coordinate communication efficiently, and track performance without the process becoming too time-consuming or complex.

Using **Brandbassador’s** ambassador platform, IDEAL OF SWEDEN implemented segmentation, automated rewards, and streamlined communication to run customized long-term ambassador programs. The result was a community of **52,520 active brand ambassadors**, generating **878.88 million** in social media reach and **$2.95 million** in social buzz value, while helping the brand build lasting relationships and grow internationally.

Ideal of Sweden

Jenny Hamrén

Influencer Marketing Specialist