Case Study: Safira achieves global ambassador-driven growth with Brandbassador

Finding the Right Tool to Effectively Reach a High Volume of People

Safira, a brand focused on growth through social media and ambassador marketing, was struggling with a trial-and-error approach, heavy manual outreach, and the need to scale quickly while building brand awareness. To solve this, Safira turned to Brandbassador’s ambassador marketing platform to better reach a high volume of micro-influencers and brand ambassadors, while also improving their ability to manage and curate user-generated content.

With Brandbassador, Safira streamlined ambassador outreach, expanded into more countries, and gained better control over what ambassadors published, reducing manual work and improving diversity among their ambassadors and UGC. The results included 2,185 new ambassadors, 19.5k sales, $1.25m in revenue, and 25.9m social media reach, delivering a strong ROI and helping Safira drive international growth.

Safira

Lisa Bergqvist

Social Commerce Coordinator