Case Study: Tru Earth boosts social buzz and ambassador engagement with Brandbassador

Ambassador Marketing Benefits Outside of Revenue

Tru Earth, an eco-friendly laundry detergent brand focused on eliminating plastic from the home, needed an ambassador marketing tool to manage its micro-influencer community more efficiently. Working with Brandbassador, Tru Earth wanted a platform that could help them boost social buzz and engagement, create targeted Missions, and gather authentic content from ambassadors without relying on revenue-focused features.

Using Brandbassador, Tru Earth centralized ambassador communication, streamlined mission management, and activated its community with content-led campaigns like giveaways and environmental advocacy posts. Brandbassador helped the brand generate 198,722 social media impressions, build a community of 1,381 active brand ambassadors, and attract an average of 50 new ambassadors per month, while also contributing to $17.82k in revenue and providing reusable UGC for ads and social media.

Tru Earth

Ryan McKenzie

Co-Founder