Case Study: Make-Up By One Direction achieves 60M reach and 1,000s of reviews with BrandBacker

How Markwins and the band One Direction utilized BrandBacker Intelligence tools to engage the right influencers for the launch of their new makeup line

Make-Up By One Direction, a licensed cosmetics line from Markwins International tied to the band One Direction, needed broad exposure for a new product launch and a way to connect directly with fans and influential content creators. They partnered with BrandBacker and leveraged BrandBacker Intelligence tools, campaigns, and giveaways to find and engage relevant influencers.

BrandBacker identified existing One Direction influencers and activated them in targeted campaigns and giveaways, combining influencer reach with fan passion. The program reached 60 million people and produced 1,082 blog posts, 13,848 social posts, 36,220 likes, 6,870 comments and thousands of reviews, tutorials and videos—delivering measurable awareness and ongoing content for Make-Up By One Direction.

Make-Up By One Direction