Case Study: Hask achieves 1.7M reach and hundreds of influencer reviews with BrandBacker

How Hask Haircare used BrandBacker Campaigns to get their products in the hands of hundreds of influencers and received 100's of new product reviews

Hask, an Inspired Beauty Brands product line, wanted to get its new Argan Oil hair care products into the hands of the right influencers to generate mass exposure and drive in-store sales through original content such as reviews, contests, and videos. To achieve these goals Hask partnered with BrandBacker to run an influencer outreach campaign.

Using BrandBacker’s exposure campaign tools, Hask selected targeted bloggers, offered full-sized samples, and attracted hundreds of relevant influencers who produced blog posts and videos within weeks. The BrandBacker-driven campaign reached 1.7 million followers and produced 123 blog posts, 174 social posts, 800 likes and 254 comments, delivering measurable awareness and engagement for Hask’s Argan Oil line.

Hask