Case Study: SmileSet Rebuilds Brand Trust and Market Presence with Brandastic

SmileSet launches a month-by-month brand rollout with Brandastic

SmileSet, a company that acquired the assets of SmileDirectClub, faced the significant challenge of re-entering the competitive clear aligner market. They needed to build trust and establish a new, cohesive brand identity to unify existing customer relationships and attract new growth, all while avoiding confusion. They partnered with the digital marketing agency Brandastic to develop a holistic brand strategy.

Brandastic provided a comprehensive solution for SmileSet, delivering a messaging architecture, multi-channel marketing strategy, and a brand transition roadmap. Their work included SEO, organic social content, email marketing, and creative production to improve visibility and engagement. This strategic partnership enabled SmileSet to successfully relaunch its brand and position itself as a modern, credible player in the market.

SmileSet