Case Study: Ricoh boosts leads and ROAS with Brandastic

Ricoh boosts ROAS 120x and cuts cost per conversion 66% with Brandastic

Ricoh was investing in Pay Per Click advertising but was not generating the volume or quality of leads they expected. Their campaigns lacked a structured management process and their performance data was not being used for optimization, leading to inefficient ad spend. They needed a partner to overhaul their paid search strategy to improve results.

The vendor Brandastic completely rebuilt Ricoh's digital advertising strategy from the ground up, including new Google and Meta campaigns with refined keywords and a data-driven approach. Within 30 days, leads increased dramatically. The results were exceptional, including a 120x Return on Ad Spend (ROAS) and a 66% year-over-year decrease in cost per conversion, helping Ricoh surpass its competitors in sales.

Ricoh