Case Study: Orangetheory Fitness boosts local leads and studio awareness with Brandastic

Orangetheory Fitness lowers cost-per-lead with Brandastic across 50+ Southern California locations

Orangetheory Fitness faced the challenge of rebuilding its membership base after a season of canceled subscriptions. Their goal was to generate local awareness for studio openings, drive relevant traffic to their website, and convert that interest into new memberships. They partnered with the digital marketing agency Brandastic for a paid social media solution.

Brandastic implemented a multi-phase Facebook campaign, starting with a large Traffic campaign to cast a wide net and bring quality visitors to the site. They then used a remarketing campaign to drive conversions and followed with In-App Lead Generation efforts. This strategy dramatically decreased the Cost-Per-Lead (CPL), meeting Orangetheory's nationwide average while maintaining the generation of high-quality leads through regular optimizations.

Orangetheory Fitness