Case Study: HyperX drives $100M in sales with Brandastic's digital marketing campaign

HyperX drives $100M in first-year sales with Brandastic

HyperX, a leader in gaming peripherals, faced the challenge of positioning its Cloud Stinger Gaming Headset as the premier sub-$50 option. They needed a digital marketing campaign to drive conversions, promote key product features, and generate demand at major retailers like Best Buy and Amazon. To meet this challenge, they partnered with the digital marketing agency Brandastic.

Brandastic implemented a multi-faceted solution for HyperX, which included creating ten audience-specific landing pages and launching targeted ad campaigns on Twitch and Snapchat that leveraged professional gamer testimonials. Through continuous optimization of the campaign's creative and analytics, Brandastic helped drive over $100 million in sales within the first year, significantly increased demand, and earned a Gold MarCom Award for digital marketing excellence.

HyperX