Case Study: Check n’ Play Builds Local Awareness and Leads with Brandastic

Check N’ Play generates 135 leads and 21K new users with Brandastic

Check n’ Play, a new brick-and-mortar concept focused on child enrichment and caregiver well-being, faced the challenge of building brand awareness and trust within its local Orange County community prior to its grand opening. The company partnered with the digital marketing agency Brandastic to spark curiosity and generate leads so the brand would feel familiar on day one.

Brandastic implemented a solution centered on high-traffic holiday pop-up activations at the Brea Mall, sponsoring events near Santa and the Easter Bunny. The agency handled booth design, themed activities, branded giveaways, and a multi-channel digital strategy including lead capture landing pages, social media campaigns, and email marketing. This approach resulted in 21,000 new users, 135 captured leads, and a 3.2x return on investment for Check n’ Play, ensuring a strong launch with an already-engaged community.

Check N’ Play