Case Study: California Online Public Schools achieves enrollment growth with Brandastic

California Online Public Schools surpasses enrollment target by 7% with Brandastic

California Online Public Schools, a new online public school entity, faced the significant challenge of establishing its own brand recognition and credibility after separating from a major institution. In a saturated market, they needed to quickly build trust with prospective students and parents. They partnered with the digital marketing agency Brandastic to develop a new brand and drive enrollments.

Brandastic implemented a comprehensive digital marketing solution, including a new logo, website, targeted advertising campaigns across social media and search engines, and email marketing initiatives. This multi-channel strategy successfully generated over 3,000 qualified leads within two months and surpassed the enrollment target by 7%. As a result of Brandastic's efforts, the school also achieved top organic search rankings, solidifying its new market presence.

California Online Public Schools