Case Study: Zoomo achieves a B2B social media marketing pivot with Brandalism

Zoomo lifts engagement 20% with Brandalism

Zoomo, a global scale-up and provider of light electric vehicles (LEVs), needed a flexible social media marketing partner to help them pivot their strategy quickly from a B2C to a B2B focus. Their challenge was to adapt to rapidly changing business needs and support a lean marketing team with creative strategy and execution. They partnered with Brandalism for B2B social media marketing services.

Brandalism implemented a new B2B social strategy built around a content ecosystem designed to generate leads. This included establishing new content pillars and an always-on content plan for LinkedIn to address all stages of the marketing funnel. The results for Zoomo included a 20% month-over-month lift in engagement and a 40% increase in video views. Brandalism successfully pivoted the strategic focus within a week.

Zoomo