Case Study: Prospa boosts audience engagement and builds a B2B content hub with Brandalism

Prospa boosts Facebook audience by 16% with Brandalism

Prospa, Australia's leading online small business lender, needed to establish a stronger voice of authority to compete with other fintech lenders and traditional banks. They approached Brandalism for B2B content production to develop expert content that would position them as leaders in their space.

Brandalism developed and executed an agile B2B content and social media strategy for Prospa. The solution included creating an entire B2B Content Resource Hub, acquisition content, and social media campaigns. This effort resulted in a 16% increase in Facebook audience, over 2900 visits to the new hub at launch, and the highest engagement rate within their competitor group.

Prospa