Case Study: Pigeon achieves stronger mum engagement and sales growth with Brandalism

Pigeon boosts social engagement 362% with Brandalism

The baby product brand Pigeon Australia faced the challenge of increasing sales and growing interest in its feeding, cleaning, and accessory products within a highly competitive market. They engaged the vendor Brandalism for its expertise in social media marketing to mothers, with the goal of creating cut-through and becoming the go-to brand for baby bottles and teats.

Brandalism implemented a trusted content and community management strategy focused on feeding information and creating a supportive environment for parents. This approach included an influencer campaign and giving Pigeon's social feeds a high-quality update. The results were significant, including a 50,900% ROI from the influencer campaign, a 362% year-over-year increase in social engagement, and a 4x return on ad spend. Brandalism's work successfully reached 250,000 mothers monthly.

Pigeon