Case Study: KCON Australia drives hype and ticket sales with Brandalism

KCON Australia reaches 2.7 million with Brandalism

The customer, KCON Australia, faced the challenge of launching the first-ever KCON event in the country with only eight weeks to build awareness, generate hype within the KPOP community, and drive ticket sales. Brandalism was engaged to create and execute an events marketing strategy to meet these ambitious goals.

Brandalism developed a phased strategy aligned with the event sales cycle, beginning with building mystery and intrigue before the announcement and continuing to engage the audience through interactive social games. This approach successfully established their social channels as the central hub for Australian KPOP fans. The results were significant, with Brandalism's work reaching 2.7 million people, generating a 76% organic engagement rate, gaining 14,000 new followers, and driving over 6,500 clicks to purchase tickets.

KCON Australia