Case Study: James Hardie grows the largest building materials social account globally with Brandalism

James Hardie grows organic social to 95,000 followers with Brandalism

Brandalism partnered with James Hardie to develop a content marketing strategy to launch the Scyon Walls product and build long-term brand support. The challenge was to generate awareness and demand for fibre cement cladding, strengthen relationships with builders, and ultimately increase market share to make cladding the preferred choice over other materials like brick.

The solution implemented by Brandalism involved creating and executing a multi-year content strategy that grew James Hardie's social channels from zero to become the largest building materials account on Instagram organically. This effort resulted in an average of one million content views per month and drove 30% of all traffic to the client's website. The channels became a key promotional tool for builders and transformed the business's approach to marketing.

James Hardie