Case Study: Harris Farm Markets brings value with values to life with Brandalism's content strategy

Harris Farm Markets builds a comprehensive content strategy with Brandalism in 2022

Harris Farm Markets, an Australian grocery retailer, sought to create a comprehensive content strategy to unite its consumer-facing channels and deliver on its core brand promise of "Value with Values." The company engaged the vendor, Brandalism, to develop this strategy to drive the brand and business forward by providing true value to its customers.

Brandalisim immersed themselves in the client's business, conducting stakeholder interviews and a complete channel audit to understand its complexities and audience behavior. They developed a holistic content strategy that considered long-term business objectives and brought together the needs of various internal teams. The strategy outlined the why, how, who, and where of the content, providing a foundation for monetisation and future planning to ignite all customer channels.

Harris Farm Markets