Case Study: Clark attracts first home buyers and young renovators with Brandalism

Clark drives 5 million in-market reach with Brandalism

The customer, Clark, a youthful kitchen and bathroom brand owned by GWS Group, challenged the vendor Brandalism to develop a social media marketing strategy. The objective was to attract first-time home buyers and young renovators, creating buzz and driving sales without conflicting with the company's other established brands.

Brandalism implemented a strategy focused on stylish and on-trend content that tied into pop culture. Their solution brought Clark products to life through visually stunning and adventurous content that educated and engaged the target audience. The results were significant, including a reach of 5 million in-market users, 380,000 home renovation reaches per month, over 450 competition entries monthly, and 140,339 total engagements on content.

Clark