Case Study: Aramex achieves stronger LinkedIn engagement with Brandalism

Aramex boosts LinkedIn engagement to 6% with Brandalism

The customer, Aramex, a leading Australian courier service, faced the challenge of driving internal adoption of LinkedIn and building B2B brand awareness following its rebrand from Fastway Couriers. They engaged the vendor, Brandalism, to provide LinkedIn training for their marketing team with the goal of creating a distinct brand voice and increasing engagement on the platform.

Brandalism implemented a solution consisting of three strategic training sessions for the Aramex team, covering platform nuances, voice development, and a rollout plan. The results were significant, including a consistent 6% engagement rate, a 3.5% click-through rate, an 8x organic increase, and a winning market position.

Aramex