Case Study: UFCEA builds farmer trust and thought leadership with Brand2D

UFCEA builds farmer trust from 2017 to present with Brand2D

The customer, Ufcea, faced a decline in trust from farmers due to cheap feeds and increased competition. Their challenge was to rebuild that trust and position themselves as a thought leader in quality animal feeds. The vendor, Brand2D, was engaged to implement a digital media and content strategy to bridge this gap.

Brand2D's solution involved creating an emotional connection through content, video, and community management on digital platforms. They established a constant brand presence online, initiated farmer training via Microsoft Teams, and launched dairy webinars and a YouTube channel. This strategy successfully brought the brand closer to its consumers and re-established its commitment to farmer success.

Ufcea