Case Study: NCBA Bank builds a customer-first brand with Brand2D

NCBA Bank builds a customer-first brand with Brand2D, driving 1.2K leads a week

Brand2D partnered with NCBA Bank following its merger to address challenges related to brand relevance and credibility. The bank needed to assure existing customers they would benefit from the merger while also establishing a powerful and unique market position to drive trust and consideration.

The solution implemented by Brand2D included a digital-first launch strategy, a video-first approach for storytelling, and a customer-centric content program leveraging testimonials and micro-influencers. This strategy positioned NCBA as a thought leader and built a strong leads engine. The results for NCBA Bank were significant, with Brand2D's work delivering over 500 million KES in business value and generating an average of 1,200 leads per week.

NCBA Bank