Case Study: KFC becomes East Africa's most loved fast food brand with Brand2D

KFC boosts Mombasa store sales to 1 million per day with Brand2D

KFC faced the challenge of launching its globally recognized brand in Kenya, needing to maintain its international desirability while incorporating a local touch to resonate with Kenyan consumers. To address this, they partnered with the vendor Brand2D, which employed a comprehensive suite of services including brand strategy, content creation, and media buying.

Brand2D implemented a 'local-first' communications strategy for KFC. This involved creating immersive local content, leveraging popular trends, and executing targeted influencer marketing and media planning. The solution successfully made KFC a top-of-mind choice for consumers. The results were significant, including skyrocketing sales—with one new store achieving $1 million in sales per day at launch—and a notable growth in market share. Brand2D's work helped establish KFC as the most loved fast food restaurant in East Africa.

KFC