Case Study: Sony PlayStation achieves 60% follower growth and 88% increase in positive mentions with Brand24

What You Can Learn From Sony PlayStation Social Media Monitoring

PlayStation Poland, together with agency Konceptika, set out to turn Twitter into a strategic channel for gamer engagement and reputation management. Their challenge was to monitor real-time conversations, respond quickly and authentically within the 140-character format, and drive more positive, on-topic interaction without resorting to hard-sell tactics.

They implemented a social listening and monitoring workflow with precise keyword configuration and a human, timely response approach across five interaction areas (helping buying decisions, supporting sales, addressing concerns, joining gameplay moments, and rewarding loyalty). The campaign delivered strong outcomes: followers on @PlayStationPL rose by 60%, overall tweets about PlayStation grew by 55%, and positive mentions increased by 88%.

Sony Playstation

Sławomir Kochański

Senior Digital Marketing Specialist, Sony Computer Entertainment Polska