Case Study: Da Grasso achieves a 135% increase in online discussion with Brand24 social listening

Pizza Giveaway Based on Social Listening

Brand24 partnered with Da Grasso, a pizza restaurant chain, to tackle the challenge of boosting brand image and social media engagement with an inventive PR stunt. The goal was to spark quick, positive online buzz by finding people publicly expressing hunger on Facebook and turning those moments into memorable brand interactions.

Using Brand24’s social listening, the team tracked Facebook posts from target cities, identified socially active users who mentioned wanting pizza, and sent the "Da Grasso Patrol" to deliver free pies within hours. The one-day campaign handed out 52 pizzas, reached about 60,000 people, drove a 135% increase in online discussion (95% positive sentiment), lifted interactions on Da Grasso’s Facebook page by 25%, increased general pizza chatter by 12%, and generated viral photos and blogger/vlogger coverage.

Da Grasso