Case Study: Netflix achieves stronger social listening and increased fan engagement with Brand24

Netflix - Customer Case Study

Netflix transformed how people watch TV by pioneering subscription streaming, but its binge-release model created a marketing challenge: how to spark strong fan engagement at premiere and sustain it after viewers finish a season. With a global audience across multiple regions and platforms, Netflix needed a strategy that kept content timely, relevant and entertaining while listening to fans’ needs.

Their solution combined geo-targeted pages, platform-specific posting, a witty tone, behind-the-scenes stories, active social listening and influencer cross-promotion to treat social channels like extensions of the brand. The result: massive, engaged audiences (roughly 81M subscribers, ~23M Facebook fans, 2.03M Twitter and 1.7M Instagram followers at the time), high interaction rates, industry recognition and a consistent stream of fan loyalty and buzz.

Netflix