Case Study: HypeAuditor achieves clearer PR impact and real-time media visibility with Brand24

Monitoring PR and Finding New Media Opportunities with Brand24

HypeAuditor used Brand24 to improve PR monitoring and discover new media opportunities, but before that the team had to piece together coverage from multiple tools like Google, DuckDuckGo, Yahoo, SEMrush, and Ahrefs. This made it harder to get a complete, reliable view of the brand’s media presence and quantify outreach results.

With Brand24, HypeAuditor centralized real-time media tracking, competitor benchmarking, and reporting in one platform. The solution helped the team measure PR impact with clear metrics such as Advertising Value Equivalency, including $820,000 in advertising value over the last 30 days, while also showing strong share of voice and making daily work faster and more convenient.

HypeAuditor

Nick Baklanov

PR & Research Manager