Case Study: MailerLite achieves 20% higher brand visibility with Brand24

MailerLite Maximizing Brand Impact and Community Engagement

MailerLite uses Brand24 to analyze the results of its marketing efforts, compare performance across different periods, and evaluate the success of campaigns like Black Friday and Cyber Monday. The challenge was getting clear, data-driven insight into how major promotional periods affected brand visibility and audience engagement, especially when comparing those results with previous years.

With Brand24, MailerLite monitored brand presence and mentions during key campaigns and used the data to benchmark monthly performance and refine future holiday marketing plans. Brand24 helped MailerLite see a 20% increase in brand visibility in just one month and a 169% boost in social media reach during a 33-day campaign, with many mentions carrying positive sentiment.

MailerLite

Lay Kuen Y.

Community Lead