Case Study: Wimba achieves global brand recognition with Brand24

How Young Companies can Build Global Recognition with Brand24

Wimba, a young company in the veterinary industry, needed a way to better understand its market and shape a marketing strategy that would help it stand out. Using Brand24 for market monitoring and social listening, Ola had to learn the space quickly, identify trends in visual communication, and set clear KPIs to measure progress in a competitive niche.

Brand24 helped Wimba analyze mentions, track discussion context, find influential accounts, and collect popular hashtags around keywords like veterinary and animal prostheses. As a result, Wimba built a more effective visual communication strategy, improved its website and Instagram content, and gained practical benchmarks such as social media reach, outreach, and AVE to measure marketing impact.

Wimba

Ola Szczepaniak

Head of Marketing