Case Study: Wondery boosts podcast insights and listener engagement with Brand24

How Wondery Analyzes The Success of Each Podcast and Identify Influential Listeners

Wondery, the fast-growing podcast company behind shows like “Dirty John,” “Business Wars,” and “Dr. Death,” needed a way to track conversations about its brand and podcasts, monitor episode performance, and understand audience sentiment across multiple channels. Wondery uses Brand24 to measure how each episode performs in the first 48 hours after launch and to compare results across shows and platforms.

Brand24 helps Wondery analyze reach, interactions, mentions, and emotions tied to its content so the team can make better decisions about what topics resonate. The platform also lets Wondery identify influential authors when reach spikes, enabling outreach and partnership opportunities. As a result, Wondery has gained clearer insight into its brand and core shows and has successfully used Brand24 to support content strategy and creator engagement.

Wondery

Kate Strollo

Digital Marketing Manager