Case Study: Pokémon Go achieves 136% higher monthly blog traffic with Brand24

How We Increased Our Monthly Blog Traffic by 136% with One Blog Post (and Pikachu)

Brand24 used Pokémon Go as the hook for a content marketing experiment, asking whether five dollars’ worth of lure modules could attract players and boost interest around a location-based marketing post. The challenge was to turn a trending topic into something original and engaging enough to drive meaningful blog traffic and social sharing.

With Brand24, the team published a personalized, photo-driven post about its Pokémon lure test and promoted it across social channels. The result was a 136% increase in monthly blog traffic, over 12K pageviews in a week, more than 2K total interactions, and a Facebook reach of 50.5K, all achieved at a total cost of just $185.

Pokémon Go