Case Study: Volvo achieves viral social media reach and high engagement with Brand24

How Volvo Won Social Media on Thursday Morning

Volvo, the Swedish car manufacturer, faced the everyday social media challenge of monitoring and responding to brand mentions in real time. When a Facebook user accidentally messaged Volvo about his weekend paintball plans, the situation presented a choice: ignore a quirky mention or turn it into an opportunity to engage.

Volvo’s social team chose engagement, replying with a clever image and an offer to lend the user a “professional Volvo” for the weekend, then asked him to DM for details. The playful, timely response went viral—one post earned 18,000 likes, 840 shares and hundreds of comments, while all Volvo-related content reached over 0.5M users and generated 30,000+ likes—demonstrating the power of social listening and rapid, personal engagement.

Volvo