Case Study: Uber achieves 24% higher online exposure with Brand24

How Uber Increased Online Exposure by 24% with Social Listening

Uber used Brand24’s social listening platform to monitor the response to its new rider app launch. The rollout sparked a major spike in online conversation, and Uber needed a way to track both positive reactions and unhappy feedback in real time.

Brand24 helped Uber measure the impact of the launch and capture customer sentiment across mentions, likes, and shares. Within two days, online discussion about Uber doubled, mentions rose from about 8–9k to 16–22k in the first three weeks, likes increased by 90%, shares by 250%, and overall online exposure grew by 24%.

Uber

Krzysiek Radoszewski

Marketing Manager